Family-owned, Belegenza, creates super effective formulas bridging the gap between organic & high-end salon products. You can safely have the best hair of your life & express your gorgeous self.

Natural Hair Products that EXCEED
Professional Standards--Finally!

Until now, natural products in the salon meant underperformance and at best, a trade-off. Either it was somewhat good for the environment, and left clients not looking their best… or use dangerous chemicals that left them looking great, but at the expense of their overall health and wellbeing.

Belegenza delivers professional results...naturally, like the first time, every time.

Belegenza is the one and only silicone-free, mineral oil-free, petrolatum-free, paraben-free, SLS-free, phthalate-free, & urea-free product line designed for the high-end salon and clientele. We have developed a patent-pending formula that actually penetrates deep into the hair shaft as opposed to coating the hair with chemicals. The conditioning and cleansing agents are a unique combination of the fruits of the earth and sea and silk proteins to provide condition, shine and performance never before possible.

Not only has Belegenza discovered a way to make each of the benefits synergistic in their effects—but has done so without the conventional chemical culprits!..... free of silicone, petrolatum, mineral oil, phthalates, SLS (sulfates), parabens, ureas! Belegenza is committed to creating and upgrading all our formulas to meet the rigid requirements set by the founder, Alan G Eschenburg.

Purified Water, Glycerin, Butylene Glycol: humectant/moisturizing carrier, mold preventor, Cetearyl Alcohol: from coconut oil, emulsifier, emollient, not isopropyl alcohol, non-drying, Hawaiian Algae: seaweed used as a water binding agent, Red Mapleweed: seaweed used to smooth, repair, and strengthen, Gulfweed Algae: rejuvenating seaweed, Ricinus Communis Castor Seed Oil: moisturizes & minimizes scorching, Sorbitol: sugar/berry extract, moisturizing humectant, Glyceryl Stearate; complex coconut oil extract/binder, Peg-100 Stearate: fatty acid ester, Polyquaternium-4/Hydroxypropyl starch copolymer: thickener/binder, S-500: Proprietary coconut oil complex, Sodium Polystyrene Sulfonate: cellulose fiber resin, Polyvinylpyrrolidone : rubber tree derivative, Peg-90M: Wax Tree extract complex, Phenoxyethanol: sugar based fungal preventor, Fragrance: phthalate-free natural, Peppermint Oil, Wintergreen Oil, Yellow 10 & Blue 1: FD& C approved safe, Castor Oil Extract.

How to: Blend in hands and smooth through wet hair for all over control. On dry hair, apply with fingers to small strands for soft spikes and definition or twist it up to your satisfaction.

On longer hair, apply with fingertips to the ends. Combine with PerForm Control Gel for soft to medium hold without the crunch. Dry naturally or diffuse for bouncy curls. For an even softer finish, mix with EnCore Leave-in Conditioner and style as desired.
Taffy is a unique food-grade fusion of styling nutrients which can be used wet or dry hair. It is a versatile product that gives several finishes. On wet, coarse hair, Taffy adds incredible shine, bounce and condition.

When heat styling the product will "smoke" if you exceed 420 F. This is just a warning sign to take it easy with the heat for the safety of the hair. Products that contain silicone derivatives will not give that indication which increases the chances of you damaging/burning the hair. Also, use flat irons properly, when you close the plates together on a flat iron, the temperature zooms up way beyond safe temperatures for hair.

Question: Have fine, frizzy, straight hair. Does it weigh down?
Jaclyn (CT)

Answer: Great question! Fine hair that frizzes is quite a challenge. Most smoothing agents tend to be heavy, as you know. Either you have flat no frizz, or fine frizz that flies away, depending on what you are using that day!

Taffy is very versatile, and I will tell you what we've learned from our own experience in the salon as well as what our satisfied customers have told us. When you first put the Taffy in your hand, only put about the size of a pea. Rub your hands together as if you are putting it on as a hand lotion and rub until it feels tacky. Then, add a few drops of water to your palm, and rub again the same way. At that point start applying to your hair (freshly shampooed and still wet) paying attention to spreading it around as evenly as possible.

Then, with a fine comb, detangle and distribute it even more. Style like you normally do! The other thing we've learned is that rather than using a few drops of water with the above description, use PerForm Control Styling Gel instead, which helps to keep the volume and bounce in the hair. I'll say it again...Put a pea-sized amount of Taffy in your hand, rub until tacky like a hand lotion, and then add a similar amount of PerForm Control Styling Gel, rub again, and apply evenly to hair! Try it out, and let others know, as everyone seems to find their "magic" mixture with Belegenza products.

By the way, you might try doing the above in the reverse order as some have shared. The difference though is that they apply a bit before they add the second product. In other words, they rub the PerForm Gel, apply a bit to the hair, then dilute it with Taffy, rub again, and then apply.... Use your creativity! Ultimately, you will see that the frizz will stay in control better than ever...and only you will know that you ever had frizz to begin with! P.S. I have curly/frizzy hair, too......you'd never know it, and I never worry about it any more!
Alan, Belegenza Extraordinary Hair Care (Houston, TX)

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Question: Are your products safe for color treated and highlighted hair.
Sally (Alberta Canada)

Answer: Not only are our products made safe for hair-color & hightlighting, you will find, like our other customers, that the color and highlights take on a more natural shine that seems to shine from the inner core of the hair!
Alan, Belegenza Extraordinary Hair Care (Houston, TX)