Family-owned, Belegenza, creates super effective formulas bridging the gap between organic & high-end salon products. You can safely have the best hair of your life & express your gorgeous self.

Natural Hair Products that EXCEED
Professional Standards--Finally!

Until now, natural products in the salon meant underperformance and at best, a trade-off. Either it was somewhat good for the environment, and left clients not looking their best… or use dangerous chemicals that left them looking great, but at the expense of their overall health and wellbeing.

Belegenza delivers professional results...naturally, like the first time, every time.

Belegenza is the one and only silicone-free, mineral oil-free, petrolatum-free, paraben-free, SLS-free, phthalate-free, & urea-free product line designed for the high-end salon and clientele. We have developed a patent-pending formula that actually penetrates deep into the hair shaft as opposed to coating the hair with chemicals. The conditioning and cleansing agents are a unique combination of the fruits of the earth and sea and silk proteins to provide condition, shine and performance never before possible.

Not only has Belegenza discovered a way to make each of the benefits synergistic in their effects—but has done so without the conventional chemical culprits!..... free of silicone, petrolatum, mineral oil, phthalates, SLS (sulfates), parabens, ureas! Belegenza is committed to creating and upgrading all our formulas to meet the rigid requirements set by the founder, Alan G Eschenburg.

Aloe Barbadensis Leaf Extract, Water, Hypnea Musciformis Extract(Seaweed), Gelidiela Acerosa Extract(Seaweed), Sargassum Filipendula Extract(Seaweed), Sorbitol, Alcogum (Seaweed), Stearalkonium Chloride, Centrimonium Chloride, Glycerin, Hydroxypropyltrimonium Honey, Cetyl Alcohol, Silk Amino Acids, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Proprietary Blend S500, Acetyl Tyrosine, Hydrolyzed Vegetable Protein, Riboflavin, Simmondsia Chinensis (Jojoba) Seed Oil, Olea Europaea (Olive) Oil, Lanolin Oil, L-Cysteine, Ricinus Communis (Castor) Seed Extract, Tocopheryl Acetate, Pyridoxine HCL-5-Phosphate (Vitamin B6), Cyanocobalamin (Vitamin B12), Panthenol, Oleyl Alcohol, Stearyl Alcohol, Stearic Acid, Benzophenone-4, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Tetrasodium Edta, Citric Acid, Sodium Hydroxide, AMP

VirgINity is instant! Simply spray in, distribute evenly and dry the hair with gentle heat.

Remove silicones and derivatives from conventional products so make sure you have removed that with our shampoos.

Question: Can you use this as a leave in conditioner?
SHannon (Arcade, New York)

Answer: We don't recommend it, as it is a compliation of volumizers and moisturizers, and can potentially weigh the hair down as a leave-in. It is designed to be rinsed very well, thus leaving the springiness in the inner portion of the hair.

Assuming you are looking for volume, the PerForm Gel is made with similar ingredients that volumize the hair. What else our customers have discovered is a trick that we like ourselves..... to use PerForm Control Styling Gel in a small amount and work through the hair. THEN, spray a very light amount of VirgINity Hair Repair and style! Great volume, shine and hold!

EnCore is our only conditioner that is really designed as a leave-in conditioner, which is based on RoMANce Deep Conditioning Treatment....If you have fine hair, we recommend to use it only on the most damaged portions of the hair, until you have repaired the hair enough to stop using it.
Alan , Belegenza Extraordinary Hair Care (Houston, TX)

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Question: i'm looking for a conditioner that i can put in, in the shower, comb through, towel dry my hair and not rip 1/2 my hair out of my head brushing it. can this do that? HIDE ANSWER â–´
Maren (boston, ma)

Answer: Absolutely. I like that you are using a comb whilst the hair is wet. When you are brushing it, is this whilst dry? Often times, brushing wet hair can be more damaging as well.

To your point, use RoMANce Deep Conditioning Treatment. Depending on the source of the damage, you may also want to use VirgINity Hair Repair weekly, so as to stop the breakage and restore your hair to perfection.
Alan, Belegenza Extraordinary Hair Care (Houston, TX)

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Question: I have fine, frizzy straight hair and I high light my hair like every few months or when the roots come in. Does this condition weigh the hair down? I'm also trying really hard to grow my hair long but it's taking forever!
Jaclyn (ct)

Answer: Sounds like a job for many of our products... We have to keep it healthy in the growing process so that you gain more length and have it stay healthy so you don't have to trim it too much or lose the ends to splitting or breaking!

1. GrowOut Shampoo & Strengthener. It says it all in the name, we think, but ask more if you like!
2. RoMANce Deep Conditioning Treatment for the week right after getting your highlights done!
3. VirgINity Hair Repair for the day you get your highlights and then every 7th time you shampoo.
4. EnCore Leave-In Treatment for the ends each time you shampoo (except VirgINity days) and especially the days you are in the sun, or swimming, or hot-tubbing!

Oh, as your styling cream.....Simply Straight Progressive Straightener....a little goes a long way ( as all our products do!) and it will make you safe from the humidity and surprise frizz that can catch us when we are having fun. These will free you up to just go do your life with no concern about your hair....
Alan, Belegenza Extraordinary Hair Care (Houston, TX)

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Question: Are your products safe for color treated and hilited hair.
Sally (Alberta canada)

Answer: Not only are our products made safe for haircolor & hightlighting, you will find, like our other customers, that the color and highlights take on a more natural shine that seems to shine from the inner core of the hair!
Alan, Belegenza Extraordinary Hair Care (Houston, TX)

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Question: Can this be used on Caucasian hair?
Heidi (Los Angeles, CA)

Answer: Absolutely! This is how I keep my naturally curly hair controlled! And, I'm considered Caucasian, though I sometimes am classified as "other!"
Alan, Belegenza Extraordinary Hair Care (Houston, TX)